Abstract
In The Gutenberg Galaxis, Marshall McLuhan
famously referred to Heidegger as "surf
boarding" on the wave of our organic
electronic
milieu.
Today, many think
Heidegger's tool analysis opens the way for a
"phenomenology of media". As the paper
argues, such starting point could be
problematic insofar as the object-oriented
approach towards tools and instruments as
extensions of the human body misses the
broader implications of what media are. In
three steps, the paper firstly discusses the
notion of the "tool" and its related media
theories, the notion of "writing" (such as
theorized by Derrida) as a second possibility of
conceiving a phenomenology of media and
thirdly, the notion of media as "milieu" or
"element" (such as sketched
References
Martin Heidegger, “Das Ding“ (1950), in: Vorträge und Aufsätze, Stuttgart: Neske, 1994: 157-180, 170.
Paul Valéry, “La conquête de l’ubiquité” (1928), in: Œuvres, vol. II, Pièces sur l’art, Paris : Gallimard,
Pléiade, 1960: 1283-1287 (trad. cast. “La conquista de la ubicuidad” (1928), Piezas sobre arte, Madrid: Visor
Martin Heidegger, “Die Zeit des Weltbildes” (1938), Holzwege, GA 5, Frankfurt: Klostermann, 1977: 87-94.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
