La administración del sentir en las redes sociales

Abstract

We could say that visual capitalism promotes forms of exploitation of affection by a technical multiplication of the image reified in social networks. They constitute spaces for the administration of feel as a matter of exchange from an economy of sensations. This paper aims to address emerging new forms of power through the quantification of feeling as a unit of vigilance and control, and possible ways of resistance and emancipation of the reification of the image as a matter of exchange in the culture of connectivity.