Abstract
Drawing on the art avant-‐‑garde of the early 20th century, I intend to argue that no ideology (understood as a particular world view), could resign to assume the real consequences (social, economic, political) which result from the application of their aesthetic values; and if it did so, this would be an aestheticistic ideological stance (now understood as means to distort and conceal reality). Such aestheticism is a virus that spreads with amazing and dangerous rapidity, annulling the rational mechanisms of analysis and evaluation of the social (and personal) reality, appealing directly to passions and feelings rather than to pondered rational decisions.

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