Abstract
Drawing on the art avant-‐‑garde of the early 20th century, I
intend to argue that no ideology (understood as a particular
world view), could resign to assume the real consequences
(social, economic, political) which result from the
application of their aesthetic values; and if it did so, this
would be an aestheticistic ideological stance (now
understood as means to distort and conceal reality). Such
aestheticism is a virus that spreads with amazing and
dangerous rapidity, annulling the rational mechanisms of
analysis and evaluation of the social (and personal) reality,
appealing directly to passions and feelings rather than to
pondered rational decisions.

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