The environmental metaphor around technology

Abstract

Inserting the phenomenon into discourse is possible only when it is conceptually clothed. The metaphor fulfills the rhetorical function when it moves away from its phenomenon in the empirical life and emerges in the symbolic life as a form of subsequent and conceptual expression regarding the mentioned phenomenon. Metaphors are not literal, but have a figurative meaning. The limits of the metaphor around technology, in our case, are delimited when the phenomenon does not allow a rhetorical background within the discourse in which the metaphor will take place. In this article I will try to show why a metaphor is not useful in workshop language.