Keywords
mercadotecnia
relaciones internacionales
cibermarketing
inteligencia artificial business administration
marketing
international business
cibermarketing
artificial intelligence
How to Cite
Abstract
The development of artificial intelligence (AI) in the Fourth Industrial Revolution has sparked significant debate within the academic sphere. This article analyzes how the integration of AI into our daily environment—by imitating cognitive functions and creating new methods and practices for professional work—is restructuring the curricula of business-related programs such as Business Administration, International Business, and Marketing. AI demands that today’s professionals develop both technical and soft skills, including ethical reasoning, teamwork, and problem-solving, among others. The paper discusses the emergence of new professional roles, the need for adapted pedagogies, and the ethical challenges associated with AI implementation. It emphasizes the importance of responsible, human-centered adoption of AI as essential for leading the economy of the future.
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